Adidas Clima Ultraboost

 
 

Adidas is one of the top shoe and sports apparel company in the world. It specializes in athletic wear that also counts as high fashion. With lively, upbeat, and modern animation, their brand has remained relevant throughout the years. For our short form branding indent, Madison Kelly and I decided to do adidas. We are focusing on their recent Clima UltraBoost campaign which involves clean, B&W, energetic glitch animation to interest and excite the viewer. The project also includes square and vertical video format. Project also includes digital and analog mockups.

Recognition:

CoMotion 2019 Winner - Brand/Network ID

The Young Ones ADC (Merit) - Typography: Motion

 
 
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