Campaign Strategy

We worked with our collaborators at Audible to hone in on a campaign platform that highlights star power.

Rolling out new series featuring renowned actors like Jon Hamm, Kerry Washington, Kate Mara, Dominic Monaghan, and Laurence Fishburne, it quickly became a natural strategy to put star power front and center. Not only could we drive awareness to the individual series themselves, but this strategy allowed us to position Audible as the premiere destination for top-tier talent and the fans who love them.

The subsequent platform – “The Stars Are Out This Summer on Audible” – combines a bit of old Hollywood glamor with of-the-moment immediacy, reminding us that Audible is the place where big stars bring big stories to life.

Multi-platform Design

Warm summer vibes meet alluring international superstars to create fireworks across every available touchpoint.

Unlike films or series made to be watched in one place, Audible gives listeners the ability to take their stories with them – from the beach to an evening stroll to the morning commute. Reflecting on this freedom, we developed a campaign that comes to life across numerous places and spaces, developing creative expressions that embody the spirit and energy of summer in digital, social, video, on-platform, and even retail applications.

The result is a campaign that feels breezy, bold, and decidedly blockbuster, letting the stars shine bright as only Audible can.