Sesame Workshop

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Community, collaboration, and organic bonds inspire our motion language—unifying a global network of partnerships within a single system. Through repetition of the Sesame Workshop logo, we create a unique ecosystem of streets and intersections that expand the brand’s visual vernacular.

In all animation, the lines extend from opposite sides of the screen and overlap to signal cross-collaboration. Vibrant colorways represent the non-profit’s bold, visionary approach to education and philanthropy.

Studio: Trollbäck+Company

Role: Motion Design and Animation

Year: 2023

Logo Design

Our first step was to redesign the Sesame Workshop logo to celebrate Sesame Street’s iconic legacy while allowing the non-profit organization plenty of room to stand out and grow.

Building on visual cues from the iconic Sesame Street brand we created a more modern, functional identity system that reflects the organization’s broader, real-world focus of helping kids everywhere grow smarter, stronger, and kinder.

Logo Design

Our first step was to redesign the Sesame Workshop logo to celebrate Sesame Street’s iconic legacy while allowing the non-profit organization plenty of room to stand out and grow.

Building on visual cues from the iconic Sesame Street brand we created a more modern, functional identity system that reflects the organization’s broader, real-world focus of helping kids everywhere grow smarter, stronger, and kinder.

Social + OOH

Sesame Workshop meets families, caregivers, and educators wherever they are with the resources they need. A strong presence in neighborhoods and across platforms is vital to the continued growth and success of the organization.

Our cross-platform toolkits uphold clarity to reinforce instant brand attribution while being flexible enough to cover a diverse range of tones, content, and applications.

Created at Trollbäck+Company.

Let's Connect!

mmenesdesigns@gmail.com

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