Promo Package

True stories, harsh realities, and powerful pop culture poetry formed the foundation of our design system.

Our promo package combines graphic typography, hand-drawn illustration, impactful type animation, and live action shots of urban environments to promote, message, and title the series.

 Early on in the creative process, we commissioned Chicago-based artist Nikko Washington to create custom illustrations for the package – which were then designed and animated across title cards, end cards, promos and more. The result is a living, moving system that blends imagination and reality while touching on the themes, settings, and motifs featured in the show.

Social Toolkit

We also designed and developed a social package that brought the on-air identity to life on every platform.

From social show opens and tune-ins to title cards, animated backplates, and more, we gave Showtime all the tools it needed to tease and promote the new season digitally – from versioning out fresh vertical and horizontal formats, to creating custom templates for every content scenario.

We then threaded out this design strategy across cast announcements, quote posts, episode set lists, and more, with a major focus on native tools and authentic messaging whenever possible that tied both back to the on-air show package, and the creativity and characters that guide us through the narrative.